just read. You not only get the easy-to-read impact of chapter-by
chapter “how to” information, but each section is also filled with
checklists, ready-to-use letters and guidelines to help you do your
job better, more effectively, more easily — right now! It’s literally
a user’s manual for the business professional.
Business Letters for Busy People is packed with the most
concrete information, useful techniques and practical tips possible
in the smallest space. So you don’t have to wade through endless
pages of fluff searching for that elusive kernel of wisdom.
Business Letters for Busy People gives you concise, easy-to
use learning resources that get results. Check out the format and
don’t be surprised if you find yourself leafing through the pages
for tidbits of fact and business trivia. The margins deliberately
focus your attention, acting like a thumbnail index. And, each
chapter is tabbed on the margins so you can turn right to the
chapter you need to see. Read the chapters that are immediately
important to you. Although there is a logic and order to the design
of the book, you can read it in the order that best suits you. Each
chapter stands alone.Table of Contents
Introduction .............................................................................................................xiii
1 Writing From Scratch ..........................................................................................1
Four Considerations of a Business Letter ..............................................................2
Organization ...........................................................................................................3
The Seven "C’s" of Style .......................................................................................6
In a Nutshell ...........................................................................................................8
2 Parts of a Business Letter.....................................................................................9
Letterhead ............................................................................................................10
Date.......................................................................................................................10
File Number .........................................................................................................10
Confidential .........................................................................................................10
Inside Address ......................................................................................................10
Attention Line ......................................................................................................11
Salutation .............................................................................................................11
Subject Line .........................................................................................................12
Body of the Letter ................................................................................................12
Complimentary Close ..........................................................................................12
Signature ..............................................................................................................13
Additional Information ........................................................................................13
Postscript ..............................................................................................................13
Mailing Instructions .............................................................................................13
3 Format of a Business Letter...............................................................................15
Block ....................................................................................................................17
Modified Block ....................................................................................................18
Modified Semi-Block ..........................................................................................19
Simplified .............................................................................................................20
Hanging Indented .................................................................................................21
Memo ...................................................................................................................22
4 Collection Letters................................................................................................23
Step-by-Step Guide ..............................................................................................24
Notification ..........................................................................................................25
Reminder ..............................................................................................................26
Inquiry ..................................................................................................................27
Urgency ................................................................................................................28
Final Notice/Ultimatum .......................................................................................29
Insufficient Funds ................................................................................................30Thank You for Payment .......................................................................................31
Lost Payment/Apology ........................................................................................32
Checklist ..............................................................................................................33
5 Sales and Promotional Letters...........................................................................35
Step-by-Step Guide ..............................................................................................36
Request for Appointment .....................................................................................37
Prospective Lead ..................................................................................................38
Sales Letter to Client ............................................................................................39
Sales Letter to Current Client ..............................................................................40
Letter of Introduction ...........................................................................................41
Follow-Up on Letter Sent ....................................................................................42
Delinquent Reply .................................................................................................43
Extremely Delinquent Reply ...............................................................................44
Requesting Customer’s Assistance ......................................................................45
Sales Follow-Up ..................................................................................................46
Confirming Sales Order .......................................................................................47
Reminder That a Sale Is About to End ................................................................49
Announcing a Sales Campaign, Promotion or Incentive Program ......................50
Announcing a Sales Campaign to Preferred Customers ......................................51
Announcing New Products to a Select Group of Customers ...............................52
Announcing a Price Increase ...............................................................................53
Transmittal With Instructions ..............................................................................54
Transmittal With Request ....................................................................................55
Transmittal With Suggestion ...............................................................................56
Transmittal With Information ..............................................................................57
Transmittal With Sales Information .....................................................................58
Transmittal to Current Client ...............................................................................60
Checklist ..............................................................................................................61
6 Goodwill Letters..................................................................................................63
Step-by-Step Guide ..............................................................................................64
Recognizing a Suggestion ....................................................................................65
Appreciation .........................................................................................................66
Official Anniversary ............................................................................................67
Speech ..................................................................................................................68
Invitation — Formal ............................................................................................69
Invitation — Informal ..........................................................................................70
Congratulations ....................................................................................................71
Thanks for Good Work: Outside Vendor .............................................................74
Acknowledging Accomplishments ......................................................................75
Follow-Up After a Sale ........................................................................................79
Explaining Policy and Position ............................................................................80Encouragement ....................................................................................................81
Announcing New Fringe Benefits .......................................................................82
Adjustment ...........................................................................................................83
Checklist ..............................................................................................................84
7 Community Activities Letters............................................................................85
Step-by-Step Guide ..............................................................................................86
Solicitation of Funds ............................................................................................87
Acknowledgment and Request for Funds ............................................................89
Appreciation and Fund-Raising Event .................................................................90
Acknowledgment of Contribution .......................................................................91
Acknowledgment of Accomplishment ................................................................92
Thank You ............................................................................................................93
Grant Request ......................................................................................................94
Invitation to Serve ................................................................................................95
Membership Invitation .........................................................................................96
Refusal of a Request ............................................................................................97
Expression of Appreciation .................................................................................98
Appointment to Office .........................................................................................99
Appointment to a Committee .............................................................................100
Compliment .......................................................................................................101
Invitation to Speak .............................................................................................102
Complimenting a Speaker ..................................................................................103
Letter to Legislator Showing Support ................................................................104
Letter to Legislator Showing Concern ...............................................................105
Checklist ............................................................................................................106
8 Personal Business Letters.................................................................................107
Step-by-Step Guide ............................................................................................108
Congratulations ..................................................................................................109
Congratulations — Social ..................................................................................110
Birthday Wishes .................................................................................................111
Holiday Greetings ..............................................................................................112
Birth of a Child ..................................................................................................113
Marriage .............................................................................................................114
Illness — Hospital ..............................................................................................115
Thank You ..........................................................................................................116
Apology ..............................................................................................................117
Inquiry ................................................................................................................118
Request ...............................................................................................................119
Refusal ...............................................................................................................120
Checklist ............................................................................................................1219 Letters of Condolence.......................................................................................123
Step-by-Step Guide ............................................................................................124
On the Death of a Business Associate ...............................................................125
On the Death of a Mother ..................................................................................126
On the Death of a Father ....................................................................................127
On the Death of a Wife ......................................................................................128
On the Death of a Husband ................................................................................129
On the Death of a Child .....................................................................................130
On the Death of a Brother ..................................................................................131
On the Death of a Sister .....................................................................................132
Checklist ............................................................................................................133
10 Letters About Employment Changes..............................................................135
Step-by-Step Guide ............................................................................................137
Reference Request .............................................................................................138
Waiver of Confidentiality ..................................................................................139
Request for Meeting ...........................................................................................140
Job Hunter Seeking an Interview .......................................................................141
Interview Confirmation ......................................................................................142
Thanks for Interview ..........................................................................................143
Unsolicited Application .....................................................................................144
Cover Letters for Resumés ................................................................................145
Requesting Appointment ...................................................................................147
Reply to Unsolicited Application ......................................................................148
Job Application ..................................................................................................149
Job Hunter Seeking Job With Contact ...............................................................150
Solicited Application .........................................................................................151
Job Acceptance ..................................................................................................152
Job Rejection ......................................................................................................153
Not Accepting Possible Job Offer .....................................................................154
Positive Resignation ..........................................................................................155
Negative Resignation .........................................................................................156
Response to Job Offer: Covers Terms ...............................................................157
Request for Employment Reference ..................................................................158
Reference for Former Employee ........................................................................159
Letters of Recommendation ...............................................................................160
Character Reference ...........................................................................................162
Letter of Introduction .........................................................................................163
Progress Report ..................................................................................................164
Rejection of Application ....................................................................................165
Responses to Rejected Job Application .............................................................166
Follow-Up After Not Getting the Job.................................................................167
Rejection of an In-House Job Applicant ............................................................168Rejection of an Unsolicited Application ............................................................169
Rejection of a Solicited Application ..................................................................170
Invitation for an Interview .................................................................................171
Job Offers ...........................................................................................................172
New Employee ...................................................................................................175
Promotion — Congratulations ...........................................................................176
Announcing a Promotion — Personal ...............................................................177
Announcing a Promotion — Internal .................................................................178
Acceptance of Resignation ................................................................................179
Recommending a Raise .....................................................................................180
Rejection of Unsolicited Business .....................................................................181
Request for Material ..........................................................................................182
Request for Information .....................................................................................183
Confirmation to Speaker ....................................................................................184
Giving Information ............................................................................................185
Discontinuing Business Relationships ...............................................................186
Rejecting a Request ...........................................................................................188
Introducing a New Employee ............................................................................189
Checklist ............................................................................................................190
11 Customer Relations Letters .............................................................................191
Step-by-Step Guide ............................................................................................192
General Appreciation .........................................................................................193
Acknowledging a Complaint .............................................................................194
Following Up on a Complaint ...........................................................................195
Regaining a Customer’s Confidence .................................................................196
Acknowledging a Complaint — Disclaiming Responsibility ............................197
Acknowledging a Complaint — Explaining a Misunderstanding .....................198
Correcting an Error ............................................................................................199
General Apology ................................................................................................200
Acknowledging an Order — Back Order ..........................................................201
Acknowledging an Order — Explaining Shipment Procedures ........................202
Apologizing for an Employee’s Action .............................................................203
Notifying Customers of a Move ........................................................................204
Holiday Greetings ..............................................................................................205
Notification of Complaints ................................................................................206
Checklist ............................................................................................................212
12 Media Letters ....................................................................................................213
Step-by-Step Guide ............................................................................................214
Media Event Letter — Sales Campaign Kickoff ...............................................215
Media Event Letter — Recently Published Book ..............................................216
Media Event Letter — Anniversary ...................................................................217Press Release — Anniversary ............................................................................218
Press Release — Speaking Engagement ............................................................219
Press Release — Promotion ...............................................................................220
Press Release — New Employee .......................................................................221
Response to Editorial — Positive ......................................................................222
Response to Editorial — Negative .....................................................................223
Letter Asking to Make a Speech ........................................................................224
Letter Asking for a Correction ...........................................................................225
Checklist ............................................................................................................226
13 Electronic Mail ..................................................................................................227
Step-by-Step Guide ............................................................................................228
Announcement of Meeting ................................................................................230
Change in Client Status Announcement ............................................................231
Request for Assistance .......................................................................................232
Request for Materials Ordered ...........................................................................233
Project Offer ......................................................................................................234
Follow-Up on Project .........................................................................................235
Compliment to Employee for Work ...................................................................236
Checklist ............................................................................................................237
14 Postcard Correspondence ................................................................................239
Step-by-Step Guide ............................................................................................240
Seasonal Promotion ...........................................................................................241
Acknowledging a Customer for a Special Occasion .........................................242
Invitation ............................................................................................................243
Reminder ............................................................................................................244
Checklist ............................................................................................................245
Appendix ..................................................................................................................247
Professional Ranks and Titles ............................................................................248
Federal, State and Local Government Officials .................................................249
Military Ranks ...................................................................................................252
Military Abbreviations .......................................................................................254
Diplomats ...........................................................................................................255
British Nobility ..................................................................................................256
Clerical and Religious Orders ............................................................................258
College and University Officials .......................................................................261
Index .........................................................................................................................263
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